Branding can be confusing. You see all of the big brands with their TV ads and hordes of rabid followers and you might think that your small business doesn’t need or want to deal with all of that. But branding is just as important for those small businesses as their larger counterparts; it’s just done a little differently. Here I’ll discuss five of the most common myths and why they are untrue.

As we celebrate the end of the decade and move onto 2020, I’ve been reflecting on the past year. I’m pretty proud of some of the things I’ve accomplished this year, and yet, I’ve dropped the ball on a few things as well. 2020 is the first year for which I’ve actually written down specific goals. Here I’ll share some wins, some mistakes, and a few goals for next year.

Creating and maintaining a brand is a lot of work. The last thing you want to do is sabotage all of that work by making a costly mistake. Here are some common mistakes that could hurt your brand.

As 2018 comes to a close, I want to look back at how my business has changed and what I’ve learned in the past year. It was my first full year in business and it went better than I expected, although I still have a lot of room to grow.